As the power of AI continues to transform the digital landscape, Google’s long-standing dominance in search is facing new challenges. This is especially relevant with the recent launch of SearchGPT, an AI-driven search engine that’s generating a lot of buzz. However, despite the excitement, the impact of SearchGPT on the search ecosystem will likely be more gradual than disruptive. Our SEO director, Silas Gossman, shares his thoughts on what the launch of SearchGPT could mean for the future of search.
Gradual Transition of Top-of-Funnel Traffic
With SearchGPT just entering the scene, it’s not the only player to keep an eye on. Following the recent monopoly lawsuit involving Google, alternative search engines like Bing may also see a surge in users exploring other options. Additionally, SearchGPT could capture some top-of-funnel traffic—especially if it manages to develop a user-friendly app that is accessible on a device level.
Still, this won’t happen overnight. These changes are likely to unfold over the next one to two years as search habits adapt gradually.
Consider AI Overviews
As we enter this new era of search, content creators should consider using AI overviews. These overviews can help summarize content effectively, providing users with quick, actionable insights. This tactic is especially important if SearchGPT starts gaining traction, as it may rank content differently than Google.
While Google’s focus has traditionally been on helpful content and SEO best practices, the algorithms powering SearchGPT might prioritize other factors. Until we have more insight into its ranking rules, using AI-generated overviews could serve as an adaptive strategy to optimize content for multiple platforms.
Will SearchGPT Prioritize Cited Content?
One characteristic of SearchGPT is its tendency to heavily cite information in search results. This focus on citation could encourage a shift towards more transparent and reliable content, especially as users grow wary of misinformation. If SearchGPT can establish itself as a trusted source, it could potentially fill a void in the search space if Google’s position weakens due to the monopoly case.
However, there is still a lot of uncertainty about how SearchGPT will rank content and whether these differences will benefit certain types of websites over others.
Device Level Integration: A Hurdle for SearchGPT
One major hurdle for SearchGPT is device-level integration. Google is deeply embedded in users’ daily routines, with the Chrome browser being a convenient, pre-installed app on most smartphones. To truly compete with Google, SearchGPT will need to become an equally accessible option.
Currently, the SearchGPT app lacks the user-friendliness of Google’s interface. Until it can match Google’s convenience and familiarity, a mass migration of users from Google to SearchGPT is unlikely.
Slow and Steady Shifts
While SearchGPT may capture attention, a dramatic decline in Google’s search traffic will not be in the foreseeable future. Instead, anticipate a slow but steady shift as alternative search engines gradually gain momentum. Google’s dominance, backed by Chrome’s extensive user base and data, creates an uphill battle for any competitor aiming to overtake it in the short term.
For SearchGPT to succeed, it will need to offer a major benefit that Google doesn’t provide. Many users are experiencing “AI fatigue”—they’ve seen numerous AI tools, and the novelty has worn off. To make a lasting impression, SearchGPT will need to address users’ pain points and make a compelling case for changing habits.
The Future Is Still in Google’s Hands (for Now)
For now, Google remains the go-to search engine, with its convenience, familiarity, and deep integration into users’ routines. However, with SearchGPT and Bing eyeing their opportunity to reshape the landscape, businesses should be prepared to adapt to gradual shifts in search behavior. Staying ahead in SEO means watching these trends, emphasizing helpful content, and anticipating changes before they arrive.
Want to future-proof your SEO strategy? Connect with our team of SEO experts to ensure your business remains visible and competitive.
